CAREER GUIDE
Social Media Specialist
CNY 20,000–25,000 / month
Tax treatment: not stated.
Advertised sample, not an industry average.
The role, at a glance
Social media specialists manage overseas social accounts for Chinese brands. They help international audiences discover the brand and its products through content, online activities and ongoing engagement.
Who this role suits
- Strong English writers who understand overseas audiences and social platforms.
- The sample requires a bachelor’s degree or higher and at least one year of relevant experience.
- The sample lists both English and Mandarin language requirements.
These are the sample employer’s requirements. Confirm eligibility to work in China and any work-permit support separately.
What you’ll do
- Plan and publish social content.
- Organize online activities and maintain media contacts.
- Review views and engagement, then improve promotional activity.
How to get started
- Collect examples of accounts, articles or videos you have worked on.
- Show specific results from your previous work.
- Prepare a short content proposal for a target brand to use in applications and interviews.
Where to find opportunities
Look on Chinese brand websites, cross-border ecommerce company career pages and job sites for international talent.
Details to confirm
The salary sample comes from an overseas social media promotion role in Shenzhen. Its requirements include both English and Mandarin.
About sample salaries and work eligibility
These are advertised job samples, not industry averages or a list of current vacancies. Pay periods and any stated tax treatment are shown in each guide. Unpublished or unclear salary figures are not estimated.
USD conversions use a reference rate of USD 1 ≈ CNY 6.718 on 23 October 2026. Original CNY figures are retained when available; USD-denominated samples are shown without conversion.
Confirm job requirements, eligibility to work in China and work-permit support separately with the employer.